Ok, here’s the skinny. I released a teaser video for Film & Destroy on Post22.com recently, and the feedback came back as a unanimous “Looks cool! What the hell is it?”. If you were one of those confused viewers, then don’t worry. I didn’t even know what I was creating. I was just creating.

The truth is, we bought some new camera gear, captured a lot of skateboard footage, and needed an outlet for our content. And what better way to decide what that outlet should be then to create a promo video for it and pretend we know exactly what we’re doing? Well, after buying some much needed brainstorm-time, I’m happy to say that Film & Destroy is now something a bit more concrete.

First and foremost, the Film & Destroy brand was created to accompany Post22 and serve as a home for creative, skateboard-related content. In other words, a way to highlight film making, art, and general skate culture without bogging Post22.com down with my weird side-project videos like this:

[video name="jedshop"]

However, forking Post22 into two brands is easier said than done. Being that I just started my new full-time job, it’s difficult enough to maintain one website. That being said, the solution is pretty obvious – force the die-hard skateboarders to digest artsy and geeky content and force the film nerds out there to watch some raw handy-cam skate footage. To be more clear, in addition to skateboard videos, Post22 will now have content related to film making, visual art, and music.

Oh yeah, about Film & Destroy. It’s the new full-length skate video from Post22. I should probably let the skaters know.